AI agents · WhatsApp, voice and CRM in one place

Your customers send messages.
mirlo answers.

An AI agent answers around the clock, across six channels: it replies in seconds, scores the lead, books the meeting and writes it all into your CRM.

Meta Business Partner

More than 1000 companies trust mirlo companies across LATAM

AI agentsAn agent that handles it, not a bot that replies.

You pick what it does and where it answers. The rest it learns from what you already talked about.

  • Your catalogueIt knows what you sell and what is left
  • Your systemsIt reads and writes where you already work
  • Your workflowsIt does what you defined, when it applies
  • Your channelsIt answers wherever they write you
DODaniela Ortiz
Do you have size M in sand?We do, three left. Want me to hold one and send you the payment link?SofíaYes please. Can I pick it up tomorrow?Done, it is on hold until tomorrow 7pm at the Roma store.Sofía
AI analysis
PurchasePositive
Reason
Size exchange
Resolution
No human stepped in
Deal createdSeasonal order · $2,540Stage: proposal
TicketSize exchangeResolved by the AI
And all of it happens on its own
  • RepliesIn seconds, at any hour
  • ReadsIntent, sentiment and reason
  • ScoresFlags who is about to buy
  • RecordsThe contact lands on its own
  • ReportsWhat happened, already summed up
Your agentWithout writing a line

  • 6steps to build one

    Type, category, goal, and publish.

  • 12languages and variants

    From Mexican Spanish to French.

  • 5channels per agent

    Voice, WhatsApp, Instagram, Messenger and web chat — one brain.

“Pasamos de un call center de siete personas a tener un call center de tres. Y no solamente por el ahorro: la eficiencia que hemos logrado, para mí, es lo más importante.”

DivyaCustomer service · Beauty stores

3 people in the call center

people in the call center

It used to be seven

100% of agents supervised

of agents supervised

They say so in their testimonial

Testimonio ·

El video está en producción

Estamos grabando el testimonio de un cliente de . Mientras tanto, podemos mostrarte la plataforma en una demo de 20 minutos.

CRMThe CRM fills itself with what you already talked about.

Without typing in a single contact. Just keep scrolling.

Whoever writes to you is already a contact.

Search by name, email, account…1,248New contact
ContactChannelCompanyLabelsLast contact
DODaniela Ortiz+52 33 1245 8890WhatsAppAcmeCustomerRetailhace 4 h
CNCarlos Nava+52 55 2318 4471Instagram—Prospecthace 6 h
ACcompras@acme.mx+52 81 5540 1123EmailAcmeWholesaleayer
RSRenata Solís+52 33 9087 6612Web chatNordiaCustomerayer
BLBruno Lazcano+52 55 7741 2039Call—ProspectVIPhace 2 días
MRMariana Ruiz+52 44 3390 5518Messenger—Customerhace 3 días
ECEmilio Cárdenas+52 55 6612 8804WhatsAppNordiaCustomerWholesalehace 3 días
PVPaulina Vega+52 81 2277 4590Instagram—Prospecthace 4 días
VNventas@nordia.mx+52 33 4408 1176EmailNordiaCustomerhace 5 días
GPGabriela Pons+52 55 9930 2264Web chat—ProspectVIPhace 5 días
TITomás Iriarte+52 44 5581 0937CallAcmeCustomerhace 1 sem
SBSofía Bermúdez+52 55 4473 8820Messenger—Prospecthace 1 sem
WA+52 33 2016 ···+52 33 2016 5541WhatsApp—Prospecthace 1 sem
IPIgnacio Prado+52 55 8829 3074EmailAcmeCustomerhace 1 sem
CFCamila Ferrer+52 81 6634 9912WhatsApp—CustomerVIPhace 2 sem
VEcontacto@vela.mx+52 33 7702 1148EmailVelaWholesalehace 2 sem
NFNahuel Ferrari+52 44 1195 6620Messenger—Prospecthace 2 sem
JBJulia Bengoa+52 55 2240 8836Web chat—Customerhace 3 sem
DODaniela OrtizAcme · daniela@acme.mx

AI readingupdated 1 h ago

Sentiment slipping: asked twice about delivery and got no date

They wrote again about their order and never got a concrete date. The sentiment trend went from steady to slipping.

Engagement levelMediumSentiment trendSlipping
Interactions
84
Messages
61
Calls
23
First contact
19 jun
Last contact
23 sep

Linked records

SOP-0398Size exchangeClosedNEG-0214Seasonal order$2,540

Products of interest

Long wool coat · size M$2,5403 mentionsWhatsAppKnitted scarf$6901 mentionWhatsAppLeather ankle bootsRecommendation$3,1801 mentionInstagram

Picked up from what they wrote. Nobody typed them in.

Labels

CustomerRetailVIP

Deals

1Tickets 1

Every deal, with its odds.

Open pipeline$72,640Won$24,180Weighted$31,480ListFunnel
Prospect9

$18,400

NEG-0214Daniela OrtizAcme$2,54024%Open
NEG-0205Bruno Lazcano+52 55 7741 2039$3,78018%Open
NEG-0199Nahuel Ferrari+52 44 1195 6620$1,24012%Open
Contacted6

$24,900

NEG-0211Carlos NavaInstagram$6,12041%Open
NEG-0207Camila Ferrer+52 81 6634 9912$4,90035%Open
NEG-0202VelaMayoreo$12,60052%Open
Proposal4

$21,100

NEG-0208AcmePedido de temporada$41,30067%Open
NEG-0204Ignacio PradoAcme$7,35058%Open
Negotiation2

$8,240

NEG-0213NordiaRenovación anual$18,90078%Open
Won5

$24,180

NEG-0196Julia BengoaCerrada el 4 sep$9,800100%Won
SignalsNEG-0214Source: chat · 3 days ago

Close probability

24%confidence 79%

1 / 6 · Prospect

Momentum

Stalled71%

The thread stopped with no agreement

Next step

Weak84%

No date was agreed

Risk

Low68%

No competitor came up

Intent

Medium77%

Asked for pricing, booked no demo

Next best actionFollow up in a week with demo availability and a firm price.Create task

A complaint is already a ticket.

Open9New2Waiting on customer4Snoozed1Closed318
TicketStatusPriorityRequesterAssigneeCreated
SOP-0412Payment gatewayWaiting on customerHighDODaniela OrtizVRValeria Ríoshace 5 h
SOP-0411Delayed shipmentNewHighCNCarlos NavaIASofíahace 5 h
SOP-0409Size exchangeOn holdNormalBLBruno LazcanoUnassignedhace 19 h
SOP-0403Wholesale quoteWaiting on customerNormalACcompras@acme.mxVRValeria Ríoshace 3 días
SOP-0397WarrantySnoozedHighRSRenata SolísIASofíahace 5 días
SOP-0411Waiting on customerThe order missed its promised date

Tracking says delivered and the parcel never arrived. They want it traced with the carrier and a new date, or a refund.

Source conversation

Carlos NavaWhatsApp · Delayed shipmentOpen in Inbox

Activity

  1. Status: New → Waiting on customer
  2. Ticket created from the chat
AssigneeVRValeria Ríos

And there is more inside the CRM.

Everything above is what gets used daily. This comes along too.

  • 4.6Satisfaction
    SurveysSatisfaction on close, with its score
  • Thursday 2409:3011:0016:15
    AppointmentsA calendar with status and reminders
  • $2,540$690Total$3,230
    QuotesBuilt straight from the deal
  • Customer type
    Wholesale
    Region
    West
    Custom fieldsThe data your operation needs
  • CentroPolancoGuadalajara
    BranchesEvery ticket knows where it came from
  • OnboardingCollectionsSupport
    ProjectsTickets grouped by workstream
  • Quarterly target$120k74%
    TargetsSales goals per team
  • 1,248contacts in one CSV
    Import and exportCSV both ways
  • soporte.acme.mx/SOP-0412Waiting on customer
    Public pageYour customer checks their own ticket
  • CustomerVIPWholesaleAt riskRetail+23
    LabelsYours, across contacts, tickets and accounts

Web chatA visitor writes on your site. It shows up in your inbox.

No contact form, no waiting on an email nobody answers.

On your customer's site
/trips/holbox
Open the chat
MVMarea ViajesOnline · replies instantly

We reply instantly · 24/7

lucia.andrade@correo.mxYour emailStart chat

By continuing you agree to receive messages. No spam.

Hi! How can I help?Do you run trips to Holbox in November?We do, Thursdays and Sundays. Want dates and prices?Yes, send me the November onesWrite a message…
In the mirlo inbox
Conversations
LALucía AndradeIAYes, send me the November ones

Saved on its own

  • The visitor's email
  • Source channel
  • Page they wrote from
  • The whole conversation

  • 1line of code

    Paste it once on the site and it is running.

  • 24/7on duty

    The agent replies at night and on weekends.

  • 0things to type in

    The contact and its history get written on their own.

CampaignsOne message to thousands. Every reply, a conversation.

You pick the template, the list comes from the CRM, and then you see who read it and who replied.

WhatsApp campaignsinvitacion_puertas_abiertas_2609DraftSendingCompleted

Template

invitacion_puertas_abiertasESUTILITY

This is what each person gets

Hi {{1}}, we are expecting you on Saturday at the open house. Reply to this message to confirm your spot.

See the invitation

Recipients

  • Active customers3,120
  • Interested, not enrolled1,842
  • Partnerships214

Estimated cost

~$16.95 USD

~$0.0092 USD per message

Approximate price, varies by region.

Send now

Sending

03187421,1541,5891,842of 1,842

Each one gets their message with their name in it.

  • Total

    1,842 

  • Delivered

    1,79697.5% of sent

  • Read

    1,21367.5% of delivered

  • Replies

    40222.4% rate

  • Failed

    462.5% of sent
VariableStatus
DanielaRead
RenataReplied
CarlosDelivered
BrunoRead
MarianaFailed

Showing 5 of 1,842

46 · 2.5%Could not be delivered: that number does not take messages.Clean up the list

  1. 1You set it up
  2. 2It goes out
  3. 3You see what happened

  • 5statuses per recipient

    Pending, delivered, read, replied and failed.

  • 1conversation per reply

    It lands in the inbox and an agent or the AI takes it.

  • 0spreadsheets

    The list comes from the CRM, variables included.

In numbersWhat changes once mirlo is in.

  • 90% of conversations the AI closes on its own

    of conversations the AI closes on its own

    no human ever steps in · measured over 30 days

  • 3 s to the first reply

    to the first reply

    before: hours, or the next morning

  • 7→3

    people on the support desk

    Retail and beauty · same volume

  • 3 meses

    selling like it had not sold in three years

    Universidad América Latina · in their own video

FlowsWhat you do by hand today, built once.

Drag blocks, connect them, and that runs every time a message comes in.

In the editor
Support flowLivev141,248 runs this monthTestSave and publish
StartA message comes in
ConditionAlready a customer?
Yes {{ contacto.id }}No
CRMPull up their record
TicketsOpen a ticket
MessagingThe agent replies
AppointmentsBook the visit
FinishClose and label
Nodes

Drag to add to the flow

Search a node...
  • Start3
  • Voice11
  • Messaging15
  • Integrations6
  • CRM19
  • Appointments6
  • Payments4
  • Logic7
  • Finish5

76 nodes in total

  • 76nodes to build it

    From pulling up a contact to charging them.

  • 9families of blocks

    Voice, messaging, CRM, appointments, payments, logic.

  • 0lines of code

    Drag it, connect it, publish it.

By industryBuilt for yours.

The message that reaches you is not the one that reaches everyone else. Find yours.

Shop assistant in her flower store

“Do you still have it in medium? Do you ship to Guadalajara?”WhatsApp · Sunday 21:40

Checks your catalogue and confirms 1 unit is leftHolds the item for 24 h and confirms delivery in 48 hSends the payment link and the tracking number once it ships

Paid for without anyone opening the shop

Retail

Student carrying books in the library

“Is enrolment still open for the next intake?”Messenger · Tuesday 23:40

Answers dates, requirements and the cost of the intakeBooks the campus visit in an open slotAlerts the adviser and files the contact in the CRM

38% of enrolments arrive outside office hours

Education

Sales advisor at the dealership

“I want to try the Sportage. Any slot on Saturday?”Phone call · Thursday 12:20

The voice agent takes the call and picks up the modelBooks the test drive · Saturday 11:00Hands the contact to the adviser with the recording

The booking happens while the interest is still there

Automotive

Doctor answering the phone

“Could you move my Thursday appointment to next week?”WhatsApp · Wednesday 08:10

Rebooks into the nearest open slotFrees the old slot for whoever is on the waiting listSends the reminder 24 h ahead

Zero calls to the front desk to move an appointment

Services and health

Everything elseWhat did not fit in the screens above.

Eleven more tools, inside the same product.

Meetings

It joins your calls, takes notes and hands out the tasks

Demo with the coffee shop chain32:10
  • Send the quoteAna
  • Set up 12 linesRafa
  • Schedule the trainingSofía
8 tasks assigned before hanging up
Ads

Which ad brought the sale, not just the click

  1. 13,861Clicks
  2. 1,204Chats
  3. 388Leads
Integrations

It already speaks to your stack

+40
Quality

It listens to every one and tells you which to review

  • #4821 · late deliveryReview
  • #4817 · size swap9.2
Reports

What happened, without the spreadsheet

Busiest hour 12:00

Demand

What they keep asking for and you do not stock

  • French press
  • Conical grinder · 214 orders
  • Drip coffee maker
  • Cloth filters
Languages

It answers in three languages

Do you ship to Texas?Yes, 3 to 5 days.ESENPT
API and webhooks

Wire it into your own systems

POST /v2/messages
{ "to": "+5255…",
  "agent": "ventas" }
→ 201 · 120 ms
Teams

Everyone sees their own

Admins, agents and the AI, each with their own permissions
Mobile app

The inbox on your phone

Mobile lines

And your team's phone lines, on the same bill

Porting in 24 h · instant eSIMSee mobile plans →

Your customers already wrote.

Your customers · now

Answer them first.

mirlo · now

We walk you through your own case in a 30-minute demo.

mirlo — WhatsApp, calls, webchat and email with AI